Social Media Risk Management
Enabling the Faster: Social Media Strategy
INFORMATION. We conduct industry-focused research to ascertain what and how similar companies are addressing specific risk and compliance concerns. We research your top competitor’s presence in Web 2.0 social media sites and any issues the industry has addressed. GEB also identifies any other industry websites with social media traits and studies them for potential use.
ADVANTAGES. We assess and analyze the use of social media by your corporation, its employees and clients. We do the following: (1) interview key stakeholders, e.g., company executives, key resellers, partners, etc.; (2) review all your existing marketing materials; (3) assess use of social media by company players.
STRATEGY. Develop a strategic analysis of how to foster better social media policies internal to your company, how to train employees, and how to ensure internal compliance by external vendors. Recommend effective use of social media technologies according to the research findings. Wherever possible we will outline costs, though in many cases the cost is “people’s time.” Part of the proposed social media strategy may include redefining employee roles to some extent for people to prioritize the details of the social media strategy.
- Comprehensive social media strategy with risk assessment–- Compliance strategy–- Implementation recommendations
Enabling the Effective: Implementing the Strategy
EXECUTIVE SEMINARS. We come in and conduct leadership seminars on the research-based assessment – focusing on how management and executives should assess and influence internal and external social media to benefit the company as a part of the short- and long-term growth strategy. In this context, we develop branding strategy for company leadership to ensure effective influence via social media, as a part of our seminal Leadership Empowerment Series (LES).
TRAINING SEMINARS. We develop and conduct training seminars for all incoming and existing employees,tailored to your company’s needs, goals and culture.
SOCIAL MEDIA POLICIES. Develop and implement internal social media policies in collaboration with your in-house legal and marketing divisions.
INNOVATIONS. We monitor social media innovations and industry regulations on behalf of your company to ensure compliance and reduce risk. We assess the implementation and roll out of internal social media tools. We recommend effective use of social media technologies according to the research findings.
- Executive Seminars — Training Seminars for Staff — Social Media Policies — Recommendations on New Tools